Landscape Contractor / Design Build Maintain

JUN 2014

LC/DBM provides landscape contractors with Educational, Imaginative and Practical information about their business, their employees, their machines and their projects.

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26 LC DBM I n f o r m a t i o n R e q u e s t # 4 1 0 G etting SOCIAL Which Platform Works Best? Facebook Twitter LinkedIn YouTube Google+ Pinterest slideshare Instagram • Expected Reach How popular is this social media channel? Will it provide signifcant and relevant ex- posure to attract the type of new customer desired? • Market Positioning Does this platform allow better position in the marketplace? • Customer Will this campaign help service and retain or renew existing accounts? • Resources – Financial Are there fnancial resources to support it, particularly when considering advertising? • Resources – People Are the skills, content, budget and band- width to support it in place? (Based on responses from more than 3,000 participants) The most popular social media platforms are: it Does 026-027.indd 26 5/23/14 4:55 PM

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