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starting with By Mike Dahl, LC/DBM 34 LC DBM W What's in a name? For a large brick pav- ing company located in Dayton, Ohio, it is simplicity and accuracy – well it was ac - curate when the name came about, but not so anymore. Financial Needs Ignite A Spark The back story of said company goes like this: Mark Rhodus and his younger brother Greg were working for a sizeable commer - cial brick paving contractor, but it wasn't always year round work so going into busi - ness for themselves, even on a temporary basis, was always a possibility. Before that happened though, Mark changed careers for a couple of years – learning Internet marketing – which proved very valuable down the road. But back to the name. "In 2005 my brother was still working for the company and he said 'why don't we take what you know about Internet marketing and what we both know about pavers and try to get some side work,'" says Mark. Knowing that some kind of name would be advantageous, Mark suggested to, "Just call it what it is." And that's how Two Brothers Brick Pav - ing came about. Internet Marketing Is Key At the time, by Rhodus' reckoning, they were one of the only hardscape companies in the Dayton/Columbus/Cincinnati area with a website, and certainly one of the only ones with a site that was search en - gine-optimized, and work started coming in at a pace that they couldn't handle on their own. So they hired subs. But then the brothers realized that the quality of the work wasn't what they de - manded, and hiring employees was a solu- tion to that. "When we first started, our bread and butter were small brick paver patios," Rho - dus recalls. They advertised 15'x15' patios for $3600. But these only took two days to in - stall so keeping up a steady stream of work Success Can Begin Small – Technology Can Fuel It Left & Inset Almost all the paved sur- faces at this newly built home in Indian Hills, Ohio, a few miles northeast of Cin- cinnati, were installed by Two Brothers Brick Paving. This includes the travertine pool deck and an extensive driveway – both designed by RWA Architects Inc. Above For the driveway, about 10,000 sq. ft. of Unilock 'Stonehenge' brick pavers were installed in a herringbone pattern. A sailor course of 'dawn mist'- colored 'Richcliff' pavers, followed by a soldier course of the sierra-toned bricks, provided an accent to the space. 2 TWO